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These are the best Price Guides & Collector's Guides around (cheap too, from Amazon.com)  These are linked to Amazon in the USA - if you'd prefer to deal with Amazon in Europe, please click here.

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Petretti's Coca-Cola Collectibles Price Guide
by Allan Petretti
Hardcover (1999)
Coca-Cola Commemorative Bottles: Identification & Value Guide Coca-Cola Commemorative Bottles:
Identification & Value Guide

by Bob Henrich, Debra Henrich
Paperback (1998)

Expanded to include 6,000 photos of the most desired Coca-Cola memorabilia, this anniversary edition discusses Coke collectibles as investments, traces the history of advertisements and promotions, describes the evolution of the Coca-Cola logo, and identifies celebrities who have
appeared in Coke ads.

The author, Deb Henrich , July 14, 1998
A comprehensive Guide to Coca-Cola Commemorative Bottles.
This book includes Coca-Cola 8 & 10 oz. Commemorative bottles from 1980-1992.
There are over 800 bottles with color photos, descriptions and current market values.

Classic Coca-Cola Serving Trays Classic Coca-Cola
Serving Trays

by Allan Petretti, Chris Beyer
Hardcover (1998)
Coca-Cola Trays (Schiffer Book for Collectors) Coca-Cola Trays
(Schiffer Book for Collectors)

by Bill McClintock
Paperback  (1997)

The author, Chris H. Beyer chris.beyer@gte.com , November 13, 1998
A reference guide to serving trays and company history.   Classic-Coca- Cola Serving Trays is far more than the definitive reference to the series of advertising trays which were issued by the Coca-Cola Company from 1897-1961.

Ever since 1897, when the first "Delicious and Refreshing" glasses of Coca-Cola were poured for soda-fountain customers, Coca-Cola trays have been made to serve them.   These trays are magnificent pieces of advertising history, showing the evolution of American popular culture.

B.J. Summers' Guide to Coca-Cola: Identifications Current Values Circa Dates (2nd Ed) B.J. Summers' Guide to Coca-Cola:
Identifications Current Values Circa Dates (2nd Ed)

by Bobby Summers
Hardcover (1998)
B.J. Summers, author of two popular books on advertising and gas station memorabilia, offers this refreshing book on Coca-Cola collectibles. This deluxe hardbound book will become the essential reference book for collectors of Coca-Cola items, including thermometers, jewelry, china, calendars, fans, bottles, trays, games, clocks and Santas. 750 color photos.
Coca-Cola : The Collector's Guide to New and Vintage Coca-Cola Memorabilia Coca-Cola:
The Collector's Guide to New and Vintage Coca-Cola Memorabilia

by Randy Schaeffer, Bill Bateman
Hardcover (1995)
De Courtivron's Collectible Coca-Cola Toy Trucks: An Identification & Value Guide De Courtivron's Collectible Coca-Cola Toy Trucks:
An Identification & Value Guide

by Gael De Courtivron, Lara De Courtivron
Hardcover (1995)

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